If you like fast food, there’s a good chance you’ve heard of Jack in the Box.
The company is known for its varied menu, which has options for different tastes and even different times of day.
But it’s not just food that people are talking about these days. Jack in the Box just shared a meme on Facebook that has gone viral and for good reason.
The meme shows a squinting Chihuahua, and the text says, “Me at 4 a.m. trying to read the Jack in the Box menu.”
The post has garnered thousands of likes, comments, and shares, indicating that people can relate to it.
In this article, we’ll look at the meme and try to figure out why so many people like it.
Facebook fans thought the post was hilarious and relatable
Several people who left comments thought the post was a great way to sell. “Whoever is doing your marketing is a genius hahaha,” one person wrote.
“Great advertising… know the feeling,” said someone else.
“Don’t let the millennial who does your social media marketing go out of work,” wrote someone else.
Fans also liked the fact that Jack in the Box was truthful. One fan wrote, “Jack in the Box up front with it!”
“I like how Jack in the Box knows and is honest about their customers,” said someone else, pointing out that if you’re getting a Munchie Meal at 4 a.m., it’s likely because you’re high and have the munchies.
It’s not surprising that Jack in the Box was willing to voice what everyone already thought about their Munchie Meal target audience.
In 2014, they showed an ad with a stoner who was trying to decide between having “spoons for hands or elbows for ears.”
This made Jack want to order a Munchie Meal late at night (via YouTube). Then, in 2017, to celebrate the legalization of marijuana in California, they sold the Merry Munchie Meal for $4.20.
It came in a box that was co-branded with a Snoop Dogg-backed cannabis lifestyle website, which made it very clear that it was aimed at weed fans (via Fortune).
FAQs – Facebook Can’t Believe Jack In The Box Posted This Hilariously Relatable Meme
The only time you can get a Jack’s Munchie Meal is between 9 p.m. and 5 a.m. at Jack in the Box. It is a dinner with two tacos, a burger, and curly fries.
The meme showed a squinting Chihuahua, and the text said, “Me at 4 a.m. trying to read the Jack in the Box menu.” The post was funny and easy to understand, so it quickly spread across Facebook.
The meme was shared by Jack in the Box to connect with its audience and show that they know how hard it is to get food late at night. The post was also a nod to 4/20, a holiday that many people who like to smoke pot honour.
On Facebook, the joke got a lot of likes, comments, and shares. People found it funny and familiar, and it made them talk about wanting fast food late at night.
No, fast food restaurants like McDonald’s and Taco Bell have late-night options. Most of the time, these menus have things that people like to eat late at night, like breakfast foods or snacks.
It’s not clear if Jack in the Box will continue to post memes on social media, but it’s clear that their most recent post was a hit. It’s possible that they will keep trying out different kinds of content to keep their social media followers interested.